Prospecting and Lead Generation

 

 

 

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.

Overview

Prospecting and lead generation are essential to the success of any sales organization. Unfortunately, many people view the process as tedious and only engage in the bare minimum. By changing your personal perspective of prospecting and engaging in fun, new activities, your company will benefit from new enthusiasm and increase sales leads.

Learning Outcomes

At the end of this course, participants should be able to:

  • Identify prospects
  • Implement both traditional and new marketing methods
  • Use the pipeline effectively
  • Educate customers
  • Track activity and make adjustments as needed

Course Modules

Module Name  
Module One: Getting Started  
Module Two: Prospecting  
Module Three: Traditional Marketing Methods  
Module Four: New Marketing Methods  
Module Five: Generating New Leads  
Module Six: Avoid Common Lead Generation Mistakes  
Module Seven: Educate Prospects  
Module Eight: The Pipeline  
Module Nine: Follow up Communication  
Module Ten: Track Activity  
Module Eleven: Create Customers  
Module Twelve: Wrapping Up  
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BM PLG 080 A
Fees: $14.99

Do you have more questions?

Contact us

1050 West Lakes Drive, # 225
West Covina, CA 91790

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Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.