Media and Public Relations

 

 

 

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.

Overview

 In this course, you will get knowledge you need to effectively manage your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.

Learning Outcomes

By the end of this course, participants will:

  • Network for success
  • Manage “Meet and Great” opportunities
  • Dress for success
  • Write effectively
  • Set goals
  • Manage media relations
  • Plan issue and crisis communication
  • Use social media
  • Deliver effective employee communication

Course Modules

Module Name  
Module One: Getting Started  
Module Two: Networking for Success (I)  
Module Three: Networking For Success (II)  
Module Four: The Meet and Greet  
Module Five: Dressing for Success  
Module Six: Writing  
Module Seven: Setting Goals  
Module Eight: Media Relations  
Module Nine: Issues and Crisis Communication Planning  
Module Ten: Social Media (The PR Toolkit)  
Module Eleven: Employee Communications  
Module Twelve: Wrapping Up  
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Do you have more questions?

Contact us

1050 West Lakes Drive, # 225
West Covina, CA 91790

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Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.