Marketing Basics

 

 

 

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.

  • 12 Moduls / 3 Weeks
  • Intakes: Asynchronous, Apply to Enroll

Overview

Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. In this course we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.

Learning Outcomes

At the end of this course, participants should be able to:

  • Define your market.
  • Know the different types of marketing and ways to use them.
  • Learn effective ways of communicating with the customer.
  • Know how to set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.

Course Modules

Module Name  
Module One: Getting Started  
Module Two: What is Marketing?  
Module Three: Common Marketing Types (I)  
Module Four: Common Marketing Types (II)  
Module Five: The Marketing Mix  
Module Six: Communicating the Right Way  
Module Seven: Customer Communications  
Module Eight: Marketing Goals  
Module Nine: The Marketing Funnel  
Module Ten: Marketing Mistakes (I)  
Module Eleven: Marketing Mistakes (II)  
Module Twelve: Wrapping Up  
.  
BM MB 0145 A
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1050 West Lakes Drive, # 225
West Covina, CA 91790

How to Apply?

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  • You Apply

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

  • We Connect

After you submit your application, an admissions representative will contact you and will help you to complete the process.

  • You Get Ready

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

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