Internet Marketing Fundamentals
You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.
- 12 Moduls / 3 Weeks
- Intakes: Asynchronous, Apply to Enroll
Overview
The internet has forever changed the way people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.
Learning Outcome
At the end of this course, participants should be able to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
Course Modules
| Module Name | ||
|---|---|---|
| Module One: Getting Started | ||
| Module Two: SWOT Analysis in Marketing | ||
| Module Three: Marketing Research | ||
| Module Four: Real Time Marketing | ||
| Module Five: Brand Management | ||
| Module Six: Social Media (I) | ||
| Module Seven: Social Media (II) | ||
| Module Eight: SEO Basics | ||
| Module Nine: Website Characteristics | ||
| Module Ten: Capturing Leads | ||
| Module Eleven: Campaign Characteristics | ||
| Module Twelve: Wrapping Up | ||
| . |
Do you have more questions?
Contact us
1050 West Lakes Drive, # 225
West Covina, CA 91790
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.